The Berkeley Design Art of Creative Direction (BDACD) is our Company philosophy and business platform. We make a design commitment to our clients that we'll be there to interpret each and every communication need in a manner consistent with their unique brand of identity. We consider it an ART to create effective, results-driven, design solutions. 

The BDACD starts with your project outline. Once we understand the scope of the assignment, we go to work to make sure we're on the right track with you. Our solutions start as simple ideas and become solid concepts based on measurable criteria. If you tell us you don't like the color red, we want to understand why. When you say you want something memorable, but can only afford two-color printing, we're not going to tell you "No", but instead, will work with you to find a creative solution. 

When you choose Berkeley Design, you work directly with me, Larry Torno, the owner. I answer the phone, meet with you at your office, discuss your project with you at length, and create the ideas that will represent your product, service or business. Feedback is vital — and direct communication with the designer of your project is key to the Berkeley Design Art of Creative Direction success.